London Drum

Splash! A Century Of Swimming & Style at the Design Museum

Splash! A Century Of Swimming And StylePhoto: designmuseum.org
Where? Design Museum, 224-238 Kensington High Street, Kensington When? 28th March to 17th August 2025 Price? Adult from £14.38; Child from £7.19 · See designmuseum.org Parking: Nearby car parks Buses: 9, 10, 27, 28, 49, C1 Bus fares Trains: The closest station is High Street Kensington Circle District Train fares

The Design Museum will be celebrating our love of the water by diving into the role that design has played in shaping our relationship with swimming over the last 100 years — from sports performance and fashion to architecture.

The Seagull and the Windbreak. Photo: Richard Rowland/ABIR ArchitectsPhoto: Richard Rowland/ABIR Architects
The Seagull and the Windbreak. Photo: Richard Rowland/ABIR Architects

The Victorian's had a preference for simple bathing, but once swimwear began to be marketed in the 1920s beach holidays exploded in popularity. Fast forward to the present day, and swimming has become entwined with environmental issues and even influences our ideas of body autonomy.

The exhibition includes over 200 objects spread across three different sections, reflecting the changing locations in which we swim: the pool, the lido and nature.

Highlights include Pamela Anderson's iconic Baywatch swimsuit, a selection of Speedos from the 1980s, and the first Olympic swimming gold medal won by a British woman. Other items on display include one of the earliest-ever bikinis, the banned LZR Racer swimsuit, and an architectural model of the London 2012 Aquatics Centre.

How to get to the Design Museum

Bus and train fares to Design Museum
Fare zone Cash Oyster & Contactless Travelcard
Single fare Single fare Daily cap One day
Peak Off-peak Peak Off-peak Any­time Off-peak
Bus (all zones) n/a £1.75 £5.25 £6
Train (zone 1) £7 £2.90 £2.80 £8.90 £8.90 £16.60(zone 1-4) £16.60(zone 1-6)
Train (zone 1-2) £7 £3.50 £2.90 £8.90 £8.90
Train (zone 1-3) £7 £3.80 £3.10 £10.50 £10.50
Train (zone 1-4) £7 £4.60 £3.40 £12.80 £12.80
Train (zone 1-5) £7 £5.20 £3.60 £15.30 £15.30 £23.60(zone 1-6)
Train (zone 1-6) £7 £5.80* £3.80* £16.30 £16.30
* Journeys between zone 1 and Heathrow are always charged at the peak rate. Prices are correct as of
Bus No.9, 10, 27, 28, 49 and C1 all stop near the Design Museum. The closest train station is High Street Kensington Circle District. Plan your journey from Bank, Charing Cross, Earl’s Court, Euston, King’s Cross St. Pancras, Liverpool Street, London Bridge, Marylebone, Paddington, Victoria, Waterloo or another station:

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